Backlink is actually a kind of a link that one website gets from other website. Backlinks have made a huge impression on a particular website’s eminence in displaying the search engine results. This is the main reason as to why they are considered as a laying foundation for getting better, a particular website’s SEO ranking.
Backlinks ought to be natural. It means that a website must not use false ways to create backlinks for their own particular websites. The quality of links is much more important than the quantity of links.
Advantages of backlinks in Search Engine Optimization (SEO):-
1. Enhances the Organic Ranking:-
With backlinks you can get enhanced search engine ranks. If certain content in your website is getting the organic links from other sites, then your content will of course rank higher in the search engines.
2. It helps in Faster Indexing:-
For a new site or a blog, it is important to acquire backlinks because they help in quick detection and good ranking of your website.
3. It helps in getting Referral Traffic:-
Most important advantage of backlinks is that they help in getting referral traffic which inturn has a low bound rate.
How to get going the backlinks:
1. Write outstanding Articles:-
This is the most excellent and the awesome way to get backlinks for your site. If you start writing mind-blowing articles, people will automatically connect to them.
2. Initiate commenting on certain websites or blogs:-
Comments are an outstanding step towards achieving an open way to backlinks. Keep on commenting on various blogs and forums. Commenting also assists you to get extra traffic and enhanced visibility of your search engine.
3. Submit your content to certain web directories:-
By submitting your content to web directories is another efficient method to acquire backlinks.
Despite all the importance of backlinks there are also lot of bad practices which are being followed by website owners in order to gain backlinks.Some of these bad practices may include: purchasing backlink, selling backlink etc.These practices are not being allowed by many search engines. So, these search engines usually deindex and punish these suspected websites for their involvement in such practices.