“Content is King” – Bill Gates, 1996.
This phrase became a hymn and is repeated over and over again consistently by internet marketers and SEO’s.
In January 1996, Bill Gates wrote an essay entitled “Content is King”, which was published on the Microsoft website. He says:
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”
It is necessary to say that Bill Gates was right in his predictions. It is the content what actually drives the Internet. The most enhanced, famous and useful applications in the world are the ones in which we populate the Internet with additional and extra content.
The content should be written in order to:-
Content is the heart of today’s marketing strategies. It is because businesses use sites and bogs to prove their own proficiency. If you run any kind of professional business today, you will come to know that world has changed dramatically in terms of marketing.
In past five to ten years, the web has altered buying behaiviour.In the past, if a client wanted to know the information on your services, he would make a call to your office and engage you or anyone of your sales team to inconsiderate on your offering.
Today, his first tunnel of call is undoubtedly the internet. He’ll simply search on the Google, check your website and click on the relevant article updates or social media feeds to find out more about the corresponding thing. He will be looking for the best trust criteria to solve his business problem. So, he expects to find the valuable content.
You would make sure that the corresponding information that you put up about your company answers their queries as a trusted resource they seek.
Today effective marketing can only be achieved by creating high quality content and then sharing this across over the internet. Quality content does not mean the information that is well written but it means the information which is real, unique and of utter importance.
Make the information well acceptable that is the way in which your buyers want it to consume. Marketing with worthy content is a win-win for your company and its corresponding customers. Valuable and informative content will help you sell your products. It also makes your ideal clients find you and makes it easier for them to buy from you only.
Making and consistently delivering good content takes effort. You will require building a deep understanding of the necessities of your target clients. It also takes much time with a right skill. Valuable content may not seem an easy job, but it is an essential aspect if you are going to live and undergo a successful business in today’s web driven world.