Google Hummingbird was launched on September 17, 2014 and it was then declared on 15th birthday of Google. This new algorithmic update aims and intends to create search engines further more focussed towards formal search rather than the old keyword search. It also takes user intent into account when search is executed.
This denotes that Google is altering the method of searching from Google from keyword based search to intent based searches which inturn will have remarkable influence on the indexing of a website.
Unlike Google Penguin and Google Panda (which were penalty based algorithms), Hummingbird is a non penalty (reward) based change. It means that the blogs or sites which fit in the standards of hummingbird will acquire better rankings of search engine and then other websites stay unaffected.
For example if a user wants to explore the pictures of a specific person (in the search engine), Google gives him the desired results. Thereafter if he looks for the query like “how many children does she have?” or “what is her age?”, and then ultimately Google comprehends the intent and then gives the results based on the search query made previously.
Being Hit or Penalized by Google Penguin:-
If your site or blog experiences a decrease in traffic then you believe that your website has been hit by Google Hummingbird.
Hummingbird signified to all website or blog owners that Google has its vision set on the understanding of true aim behind what users search for and it looks for the whole queries in place of considering them like string of keywords.
The foremost practical usage of Google Panda for website or blog owners is only to make sure that expected language is revealed in the website’s content.
When your blog or content is observed as exact matching searcher purpose, there is an opportunity of ranking well of your website as well as to place it in a Search Engine Results Page (SERP) feature viz knowledge panel etc. Nowadays, the results of search engine, serve up the purpose of the user must be placed on extraordinary level on one’s list of Search Engine Optimization (SEO) priorities and also you will require to use a mixture of directly interacting with your spectators, research of keywords and contemporary research in order to help your website to enhance its visibility.