Following the footsteps of Panda, the Google Penguin update was published by Google Company as a new initiative to recompense high quality sites and reduce the SERP of those websites that employ in scheming and manipulative links.
The initial level of Penguin influenced about 3.1% of the English language queries of search engine. In Between 2012 and 2016, it went through 10 recognized updates, viz:-
April, 2012 :- Penguin 1 Update
May, 2012 :- Penguin 2 Update
October, 2012 :- Penguin 3 Update
May, 2013 : - Penguin 4 Update
October, 2013 :- Penguin 5 Update
October, 2014 :- Penguin 6 Update
September, 2016:- Penguin 7 Update
As of now in 2017, Google Penguin is an important part and parcel of Google’s principal algorithm.
Working of Google Penguin:-
Penguin targets all those websites that have spammy backlinks with an aim to crack Google’s search results and ultimately achieve high rankings. Google’s algorithm keeps count of each and every website on the basis of different ranking aspects.
As Google keeps on crawling each websites backlinks, Google Penguin evaluates it based on better quality. If you have reached the depleted amount of limit, your site will be ultimately penalized up to the time you clean it up. It can be better understood by making this whole concept of Penguin work compared with a webspam.So, Google used this tactic for web spammers to beware from the fact that those sites would be aimed by the Google Penguin.
The simplest way to be aware of how Google Penguin really works is to just look at the “link schemes” section of Google’s Webmaster Guidelines. These explain in simple terms the type of linking schemes which could harmfully impact your website like buying dofollow links, swapping links, high scale business marketing etc.
Being Penalized or Hit by Google Penguin:-
What If Google somehow determines that your site is having spammy backlink, Google may take one among these actions that would be applied to your website. Many SEO basically call this as penalty because it will decrease your rankings remarkably in Google and ultimately a loss in traffic from your website.
Recovery from Penguin:-
The recovery steps comprise:-
Once all this is completed, Google Penguin recrawls your website and makes a grit based on the modifications that you have made.Upto 2016 Google Penguin took months or even years to do so. Also Google Penguin refreshed only once, twice or thrice a year. Now a day, Google Penguin is real-time and it updates quickly. Also being penalized by Google Penguin can also happen swiftly as well.