Google Pigeon is an algorithm or a code name given to one of the updates of Google’s Search algorithms. This update was released on July 24, 2014.This update intends to increase the ranking of local listing while performing a search query. This change has affected the search result shown in Google Maps and also the regular Google Search results. This update provides the result based on the listings available in local directory and also based on user location. This update also includes many enhanced features such as spelling correction, synonyms and much more.
How does Google Pigeon affect the Search Results:-
One of the important changes that people have notices since the algorithm update is the renovation of the ‘Google Local 7-Pack’.The 7-Pack is the name given to the seven Google Map listings which you are typically presented during a local search.
Another change of this update witnessed by the researchers is that websites are being returned within the top 10 organic search results. Major business directories are gaining better visibility on page 1 instead of other sites.
Effect of Google Pigeon on any website:-
When the algorithm goes under an update, you may notice the varying change in rankings. However if you are outside the U.S., then you may not see any of the changes in your website.
With the launch of Google Pigeon many local directories like Yelp have seen a remarkable change in their rankings that is; their rankings have achieved the highest peaks.
Also the Local Carousel results remain unchanged by this newer update and show up almost the same results as they used to show before.
A website authority on the other hand plays an important role in local rankings. Which means that the local rankings will be more determined by SEO ranking factors like back-links, domain authority etc.
Google’s Pigeon update may reform the way listings are shown up in local Search engine. However, this algorithm may still have certain flaws which with time will also be figured out and then it can be best used for better search engine optimisation.