In this technological era, there are more and more opportunities for a business firm to know their actual position in the competitive environment. Some of the business firms say for example, out of 100 business company setups only 10 will succeed and rest of the 90 just drop out. The reason could be that the rest of the 90 companies are not familiar with the new technologies being used or the other reason could also be miscommunication with the customers etc.The reason for success of other 10 business setups (which proved high rated in the market) could be that they keep an eye on other business that are actually following the same line of work. Also the other reason could be that they are much aware of the new and day to day tech generation. They keep on updating themselves with new innovations and ultimately they do well in the industry.
Any business organization welcoming the digital marketing and then not using it properly, their survival can become much complex in the market. If a business organization makes successful use of digital marketing, not only the company will excel up but also their brand can be a renowned name in the market. Over the internet various online marketing tools are available but among them “SEMRUSH” is the foremost and commanding tool for the digital marketers to do the corresponding SEO for their website.
Semrush started in 2008 with an aim to make online rivalry apparent and fair.Just in a span of 9 years, the semrush company developed and excelled up in such a way that everyone wants their products to be established from small start-ups to big organizations. Also they are the world leading competitive research services for digital marketers. This product is being trusted by big organizations like Disney, Amazon, eBay and many more.
Advantages of SEMRUSH:-
How to use Semrush:-
Initially semrush starts with free 30 day trial. In the trial version only limited features of semrush can be used. It then offers the plans and pricings for its users and the users choose the best one according to their business. In just single console we get everything done. If you want to do the scrutiny of either your website or your competitor’s website, just simply SIGN UP in SEMRUSH. After that enter the URL in the search engine of Semrush.
Afterwards the SEMRUSH shows you the overview of the corresponding website in single console and it consists of:-
How to find Keywords:-
Just click on the organic search .Here we get the detailed information related to the keywords.
Key points regarding certain fields in the report:
Keywords: Displays the list of keywords that a website contains.
Pos: It means the position or rank of a keyword on search engine.
KD: It stands for keyword difficulity.It means how much difficulty is there in the ranking of website corresponding to that particular keyword.
Volume: Aggregation of the users who use the exact keyword.
CPC: Average of the cost per click by a user of that particular keyword.
URL: Corresponding URL that is compelling the traffic.
Com: Competition or Rivalry of that particular keyword.
Trend: Tendency of occurrence of that particular keyword.
Results: Tells you the total number of search engine results.
Backlinks of a Website:-
Backlinks are important for a website. It directs traffic to website from another website. Worthy backlinks assist the website to rank highest position on the SERP.It is much easier to have a backlink for a website but GOOGLE gives priority to those websites which have better quality inbound links.
The main and important aim for a website is to secure the highest rank. This is because the better ranking can be a laying foundation for a good business.SEMrush ranking tool can be used to know the website rank globally.
Traffic analytics was introduced recently by Semrush Corporation. It is a great tool in knowing from which source the traffic is coming to the website.
The pioneering option in SEMrush is that we can make beautiful and exquisite reports. My report tool option gives us to sort the important data in one place. The data that is then afterwards generated within SEMrush tool can be used to make a report by using the simple drag and drop widgets.
Social Media Tool:-
The importance of social media has increased day by day. It has become like the tittle-tattle marketing for business. The SEMrush social media tool provides the precise and exact information about how users react to the content that is posted on social media. The main purpose of social media tool is that how effectively a business organization uses social media platform for their business.
So, in nutshell SEMrush can be a wonderful tool for monitoring your website.It can also pave a way for your brand monitoring and give a good competition to your competitors and then ultimately create optimistic user understanding and experience.