SEO stands for search engine optimization. It is the practise of increasing both the quality and quantity of traffic to your website.
To really understand what SEO actually means, let’s look at the working of SEO:-
Quality of the Traffic: - You should be able to attract all the visitors around the world to your website by providing the best quality of the content on your website.
Quantity of the Traffic:-Also you should be able to provide the quantity of your content which can be best viewed according to the quality of your content.
Organic Traffic:-Ads are the most substantial part of any SERP.Organic traffic is a traffic for which you don’t pay anything.
Working of SEO:-The search engine viz Google, Bing etc has a crawler that actually crawls and gathers the information about all the content that a search engine finds over the internet. This crawler then brings all those 1s and 0s back to the search engine in order to build an index. The index inturn is then supplied through an algorithm that tries to exact match all that data within your query.Lot of factors are responsible for the way of how a search engine indexes content. The group of experts also ranked their importance:-1. Domain Level Link Features:-Ranking: 8.22/10It checks the quality of links in your blog and also checks whether those links are trustworthy or not.2. Page Level Link Features:-Ranking: 8.19/10It checks the quantity of linking root domains, anchor text, links etc.3. Page Level Keyword and content Features:-Ranking: 7.87/10It checks quantity of the content and its corresponding relevance.4. Page Level Keyword Agnostic Features:-Ranking: 6.57/10It checks the length of your content. It is usually said that long content blogs are indexed the highest ranks. But sometimes your short content is also given the preference. They are also being indexed high in terms of quality. But main focus by a SEO is on long content blogs.It also checks the uniqueness of your data that is your content must not be copied from any external source. Also your content should take less time to load. Your content should load faster. It also prefers HTTPS websites as websites having HTTPS are much secured sites.5. Engine and Traffic Data:-Ranking 6.55/10As this factor has already “Traffic” word entitled, it means that the search engine checks for visitor traffic and usage signals.
6. Domain Level Brand Metrics:-Ranking: 5.88/10It checks how much your content is popular offline that is it looks up for the offline popularity of your content from certain offline sources. It also checks popularity of your data from brand sources viz news, press or media.7. Domain Level Keyword Usage:-Ranking: 4.97/10It checks for the exact match of keyword and also for the partial matching of the keyword.8. Domain Level Keyword Agnostic Features:-Ranking: 4.09/10It checks the length of domain name. It also checks whether your content has a SSL certificate and features like TLD extensions etc.9. Page Level Social Metrics:-Ranking: 3.98/10This feature of SEO checks how much you have shared your content on social media like on Facebook, Twitter etc.So, keeping all these features under consideration, a search engine indexes the content over internet and displays the content on internet based on the corresponding indexing. This algorithm used by search engines is the most powerful algorithm which cannot be competed at all. So, one has to make a website best on the internet.