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The Inbound Marketing Certification acknowledges the recipients proficiency in Inbound Marketing principals and best practices. These principles include: blogging, social media, search engine optimization (SEO) lead conversion, lead nurturing, and closed-loop analysis.

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What is inbound marketing? Marketing has changed. In the past outbound marketing was the only option. Cold-calling, direct mail, newspaper advertising and sending out emails were the primary ways to promote your business.

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Inbound marketing is just one part of a larger movement in the business world. That movement is inbound. Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust.

First, let’s define inbound marketing vs. outbound marketing, keeping in mind two aspects of marketing strategies: distribution and message. Inbound marketing – if Hubspot didn’t coin "inbound marketing," they have certainly spent a lot of time and money branding it as their own.

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Master the inbound methodology and get the most out of your tools with HubSpot’s legendary customer support team and a community of thousands of marketing and sales pros just like you. Master inbound with the help of our award-winning customer support and a community of thousands.

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