Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business. In contrast to outbound marketing, where marketers attempt to find customers, inbound marketing earns the attention of customers and makes the company.
Discover the value of inbound marketing, and learn how to create a complete inbound marketing plan with goals, timing, tactics, and measurable ROI.
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First, let’s define inbound marketing vs. outbound marketing, keeping in mind two aspects of marketing strategies: distribution and message. Inbound marketing – if Hubspot didn’t coin "inbound marketing," they have certainly spent a lot of time and money branding it as their own.