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Inbound Marketing is a customer-centric strategy that focuses on generating valuable leads through content marketing, social media marketing, search engine optimization and branding. Lead generation is the initiation of consumer interest or inquiry into products or services of a business.

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Inbound Marketing - 6 Steps Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding.. Inbound marketing provides information, an improved customer experience and builds trust by offering potential customers information they value via company sponsored newsletters, blogs and entries on social media platforms.

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Inbound Marketing strategy: seo. seo (search Engine Optimization) is an integral part of any effective inbound marketing strategy. SEO works as a part of your inbound marketing strategy by ensuring that the content which you create has the best chance to be discovered through your audience’s search queries.

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Outbound marketing versus inbound marketing Outbound marketing is the opposite of inbound marketing , where the customers find you when they need you. Examples of inbound marketing include content marketing, blogging, SEO, and opt-in email marketing.

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Inbound Marketing vs. Outbound Marketing The inbound’ in Inbound Marketing refers to this seismic shift in how companies respond to new customer behavior. The key is that you’re trying to pull people in’ to your sphere of influence while they’re bouncing around during their buyer’s journey.