Inbound Marketing Aligns Marketing, Sales, and Customer Service Teams The inbound methodology aligns marketing and sales teams, getting them working together toward a common goal. The marketing team focuses on attracting prospects at the point of interest, the sales team converts those leads through engagement, and the customer service team.
Inbound Marketing is likely a tactic you already use. Many marketers today utilize a mixture of different types of content, across multiple platforms to connect with their buyers at each stage in the buying cycle.
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