Online advertising is the use of online services to deliver paid-for messaging. While we refer to political advertising in the report, the focus is on commercial advertising. There are three main types of online advertising in terms of the form and function of the advertising and how it appears to consumers: search, display and classifieds.
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products and services. In light of these, it is understandable why many companies advertise their products and services online. In addition, advertisers can quickly benefit from changing advertising scripts, from the possibility of better segmenting their market, and from relatively low costs. Due to Internet advertising’s
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