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In 2000, the beer was renamed "Newcastle Brown" with the "Ale" being removed from the front label. This change, only in the UK, was due to market research claiming that the term "ale" was outdated and costing the company sales in the youth drinking markets.
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A North East firm has been sold as part of a £65m deal involving companies in online gaming. as Rocket X), a marketing company that specialises in the e-gaming market. Rocket X employs 35 members.
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