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25: Internet Marketing for Architects. Next week is "architect website week" at Business of Architecture, when we’ll be discussing all things relating to architect websites. In preparation we are kicking off this week with a couple of articles on how architects can leverage the web to get more work and better projects.
Marketing and winning work: an explanation of key marketing frameworks that work for architects: segmentation, AIDA, funnel, push-pull. This session will define three target sectors for each architect; matching three actions to each sector.
Marketing for Architects: 7 Low- or No-Cost Ways to Elevate Your Small Firm. Most small architecture firms don’t have huge budgets or a large enough staff to dedicate to marketing, so they have to be smart and strategic in how they spread the word and bring in new work. But it’s doable-and sometimes even free. Here are seven ways to make marketing for architects successful on a small-business budget.
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