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One month the account may have heavy spend on the deposits side, and the next month the account may need to promote loans more heavily. Again, these are regulations, so it is important to act quickly when the client asks that loans be paused or interest rates be updated across the ad copy, landing page, and other advertising channels.
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Like last year, we continued to increase re-marketing, including display re-marketing, search re-marketing, and dynamic re-marketing. Through better targeting of ads I see improvements for both the advertiser, in terms of lower cost per conversion, and the advertising network, in terms of increasing cost per thousand impressions (CPM). 2015 Notes
learn 7 digital marketing strategies that will skyrocket your mortgage acquisitions and increase referrals. Learn 7 digital marketing strategies that will skyrocket your mortgage acquisitions and increase referrals.. Don’t Be Afraid of Pay-Per-Click Advertising.
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What is Pay-Per-Click Marketing? PPC (pay-per-click) is the quickest way to make sure that when your customers search for your product or service, they find you. And on social platforms or display networks, you’re able to target your ads based on the individual characteristics of users making your ads.